Using Perceptual Maps in Marketing simulation Essay

Using Perceptual Maps in Marketing simulation - Essay Example This will be followed by direct impact/results of these decisions which will be generated by the simulation itself. Following this explanation, the interdependence between differentiation and positioning a product and a service is explained. Besides this, the results of the decision of repositioning the brand of Cruiser Thor or introducing a whole new product line will also be discussed. Besides this, the overall effect of Product Life Cycle on the brand’s performance and the scenarios presented in the simulation is also discussed, which will give a comprehensive summary of selected marketing plans and its impact on the brands’ performance. 1. Scenario 1 1.1 The Situation Cruiser Thorr is the market leader in the motorcycle industry where the consumers symbolize the brand with lifestyle. Lifestyle positioning is the strongest element in the motorcycle industry and Cruiser Thorr enjoys the brand image of a premium product with all the features and deliverables which make s it the first choice of the consumers who can afford it. Situation 1 of the Simulation presents a scenario where the Cruiser is losing Sales because its ideal target market (men in the age-group of 25-50) is growing old and is no longer interested in the lifestyle image of the brand. Moreover, the alternative market of the youngsters do not relate to the image of the brand of Cruiser. Therefore, the brand had to be repositioned in the market and around those elements which would cater to the consumer preferences as portrayed in the market research. 1.2 Recommended Solutions The possible solution was to reposition the brand. I selected the parameters of Price, Service Offerings, Product Uniqueness, Product Design and Style. The results showed by the simulation were that the parameters of Product Style and Design and Product Uniqueness were not appropriately selected. I selected the Service Offerings because the competing brands had good services to offer and that, because of the hig h price of the Cruiser, it had to be complimented with Financial Services. Besides this, the Product Style and Design would have complimented the Lifestyle image. I did not select the Lifestyle parameter exclusively because the trend in the target market showed that this was no longer as important to the consumers as it was when they were young. 1.3 The Results As lifestyle image is the most important component in the Motorcycle Industry, the brand will sustain its image. Along with this, the Quality Engineering parameter also had to be included as it incorporated all the other factors such as the engine’s performance, the design and its overall quality; which are important to the consumers. 2. Scenario 2 2.1 The Situation The second Scenario was that the brand of Cruiser was lagging in sales despite repositioning it. The market dynamics through research showed that the young men, aged from 20 – 35 comprised of a strong market potential. Now the question was either to reposition Cruiser Thorr again or to launch a separate product called RRoth – a much lighter version of the Cruiser. 2.2. Recommended Solution The solution was to launch a separate product line under the brand of RRoth with low prices, more financial services, unique design and the quality persistent with Thorr’s image. The idea of repositioning Cruiser would be harmful because Cruiser Thorr is the premium brand of the company and repositioning it in the

Overloading Trucks Essay Example | Topics and Well Written Essays - 750 words

Overloading Trucks - Essay Example Although overloading might be seen as quite a common and widely practices approach in any nation but it has certain adverse impacts which require to be discussed. The adverse impacts of overloading of trucks might result in occurring severe life risk accidents, negative impacts in the materials overloaded and unfavorable impacts on the vehicles along with roads among others. In order to deal with this critical concern, government of every nation frames certain regulation, adherence of which is mandatory for the vehicles (NTEA, n.d.). In order to acquire a comprehensive understanding about the aforesaid subject matter, the legislation and law of overloading trucks in New Zealand (NZ) and Saudi Arabia (KSA) has been elaborated in the following discussion. Overloading of vehicles is a serious offence in any part of the world. This aspect of transport law can also be seen in the legislation of New Zealand. Overloading is seen as a serious offence in New-Zealand owing to the fact that it has severe negative impacts on the vehicles, people and the goods carried among others. According to the Land Transport Management Act 2003 in New Zealand, trucks and other vehicles should be aware of their liabilities and act accordingly. Furthermore, Land Transport Act 1998 instructs that vehicles drivers should always ensure safety of the road, the vehicle and the people travelling in highways. Contextually, restrictions against overloading of trucks and other heavy vehicles are highly crucial. According to section 43 of the Land Transport Act 1998, a person carrying a heavy motor vehicle (e.g. Truck) will fall under the offence of infringement, if he/she is carrying the vehicle with goods in excess of the prescribed limit of weight for that particul ar vehicle. Furthermore, the law also signifies that the person will also be accused separately for overloading in each of the axle of the vehicles. Non-compliance of this section of the