Theories in Information Systems Coursework Example | Topics and Well Written Essays - 5000 words

Theories in Information Systems - Coursework Example The behavior of actors like a particular individual or a whole organization upholds these institutions. One cognitive view advocates that a socialization process encodes a particular institution into a given actor. When the actor internalizes it, this transforms into a patterned behavior (script). Then the institution is reflected in this patterned behavior of the actor. This leads to the continuous reproduction of the institutions. When these institutions are enacted through the behavior of the actors, then other actors are able to witness this. This is the external manifestation of the institution which gives rise to a new process of socialization. However, after the passage of time, this externalization of the institutions through the behavior of its actors becomes an accepted fact. Then, the actors sometimes fail to realize their own behavior is actually reflective of an institution. Persons sharing the institution view it as perfectly logical for the behavior of the actors to be influenced by the institution.Organizational Learning Theory: This theory states that â€Å"in order to be competitive in a changing environment, organizations must change their goals and actions to reach those goals.† There are certain actions that the firm must consciously undertake to foster learning. When circumstances around it change, the firm must change its actions and it needs to be aware of the outcomes of its actions. The firm should be able to link its actions to their respective outcomes.... cultural explanations and an interest in properties of supra-individual units of analysis that cannot be reduced to aggregations or direct consequences of individuals’ attributes or motives.† The behavior of actors like a particular individual or a whole organization upholds these institutions. One cognitive view advocates that a socialization process encodes a particular institution into a given actor. When the actor internalizes it, this transforms into a patterned behavior (script). Then the institution is reflected through this patterned behavior of the actor. This leads to the continuous reproduction of the institutions. When these institutions are enacted through the behavior of the actors, then other actors are able to witness this. This is the external manifestation of the institution which gives rise to a new process of socialization. However, after the passage of time, this externalization of the institutions through the behavior of its actors becomes an accept ed fact. Then, the actors sometimes fail to realize their own behavior is actually reflective of an institution. Persons sharing the institution view it as perfectly logical for the behavior of the actors to be influenced by the institution. (York University 2010) Organizational Learning Theory: This theory states that â€Å"in order to be competitive in a changing environment, organizations must change their goals and actions to reach those goals.† There are certain actions that the firm must consciously undertake to foster learning. When circumstances around it change, the firm must change its actions and it needs to be aware of the outcomes of its actions. The firm should be able to link its actions to their respective outcomes. Under this theory, first the individuals participate in the initial

Leadership and Steve Jobs Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership and Steve Jobs - Research Paper Example During his stay at Apple, Steve Jobs was praised due to his ability to structure the strategies of the company and its goals into an appealing story. The ability was evident through his ability to structure a coherent and a highly compelling narrative that merged the mission and the values being pursued, which was a key theme as a strategy for Apple. Based on the storytelling abilities of Steve Jobs and the management of the company, the narratives have resulted in the development of highly effective marketing movements and campaigns. One of these marketing campaigns is the â€Å"think different† series of advertisements, which offered the company, a platform from which they could distinguish themselves from competing companies (Lashinsky & Burke, 2009). Through the storytelling and idea packaging abilities, Jobs was able to structure the visions of the company, about its products – in ways that different stakeholders could identify with. For example, Jobs projected the vision of developing user-friendly computers that would change the lives of people like the telephone and automobiles had done, which the company realized (Lashinsky & Burke, 2009). This characteristic is evidenced by the ability of a leader, to develop meanings around factors, forces and trends that are external to the business, and then utilise the knowledge to develop models and to formulate business strategies that differentiate the business from others. Following Steve Job’s ability to seize available and upcoming opportunities, Steve Jobs was able to align the Apple Company to the external environment of the organization to develop opportunities (Dalrymple, 2009). Following his outlook, Jobs was able to tell that the niche in the personal computing was not large enough for the company to exploit. Following the realization, Jobs was able to foresee the

Manoeuvre Warfare And Its Applicability In Mountains History Essay

Manoeuvre Warfare And Its Applicability In Mountains History Essay 1. According to Richard Simpkin, there is normally a 50 year cycle in respect of radical changes in military equipment, force structure and doctrine. Historical evidence conclusively proves that there is a gestation period of 30 50 years before a radical thought process is fully accepted and adopted. This is because of the lengthening Research and development cycle, time lag in introduction and training with new equipment, and organisational inertia of armed forces leading to resistance to change. 2. If we take the thirties when Guderians mechanisation programmes were in full swing, as the effective apogee of a 50 year cycle we might now expect to be at the zenith of the next one. No wonder we find several of the advanced worlds major armed forces in a greater or lesser state of flux. On one hand technological changes in form of top attack systems, compound and reactive armour , rotary wing revolution , lethality of ground and air delivered precision guided munitions and advanced C3I systems are influencing warfare. On the other hand radical changes are taking place in military thought to switch over from Attrition Warfare to Manoeuvre Warfare. The shift away from attrition warfare was first thought about by Liddel Hart and Fuller in twenties. They gave prominence to manoeuvre employing mechanised forces. The Germans led by Guderian grasped these theories and put them into practice in the form of Blitzkreig. The Russians, concurrently with the Germans developed the Deep Operat ion Theory and seriously got down to further refinement of this concept with the help of technological advancements. Israel is a unique case where the Jewish army, recreated after 2000 years, adopted manoeuvre warfare at the onset without going through the agonies of bloodshed, stalemates and defeat through attrition warfare. The 1956, 67 and 73 Arab-Israeli wars now success models for manoeuvre warfare. Such is the inherent inertia of armed forces that it took the military reform movement in US to nearly a decade plus to convince them ti switch over to manoeuvre warfare in the form of Air Land Battle Doctrine which by their own admission was one of the major contributing factors for success in the Gulf War. 3. It is with deep regret that one has to say that the theory of war is not a subject of detailed study in our army leading to knee jerk approach to operational matters. At a time when all major armies are seriously debating and introducing manoeuvre warfare our understanding of the term is in theory only. 4. Today, we have a large standing army- larger than what the Germans had when they institutionalised Blitzkrieg. Technologically it is still shades below the the advanced countries, but when compared to our adversaries it is definitely more advanced. Our overall thinking is governed by attrition/positional warfare. We have not been able to institutionalise our concepts for employment of armed forces. In any future war, unless we have an institutionalised doctrine/concept for their employment, the immense potential of armed forces is unlikely to be fully exploited. 5. Indian army executed the most brilliant campaign based on manoeuvre warfare the Bangladesh War 1971 wherein Bangladesh was liberated at a relatively low cost and the Pakistan Army largely intact was defeated and 93.000 prisoners were captured. By manoeuvre in time and space, the enemy mind was paralysed into inaction. The Bangladesh campaign is taught in foreign countries as the most complete campaign based on manoeuvre warfare. Yet it is an irony that our Army is just loosely following manoeuvre, in both theory as well as practice, for decades now. 6. There is therefore a need to understand, institutionalise and apply the war fighting philosophy of manoeuvre warfare in the present times as it does not permit us a long battle  [2]  . The study focuses on the vital essentials of manoeuvre warfare and analysis how this approach can be satisfactorily applied in mountains and developed terrain in the Indian context. Manoeuvre Warfare 7. The art of achieving great victories at the least cost has been amply and repeatedly demonstrated in history. The single most pronounced factor recognisable in these campaigns and battles is the use of manoeuvre. Manoeuvre has been accepted as the most appropriate form of warfare as opposed to the more costly and rigid form of positional and attrition warfare as seen in First World War. In manoeuvre warfare, the goal is to incapacitate by systematic disruption and dislocation. The target is the coherence of the adversarys combat system, methods and plans. The hope is that a very selective action can have a cascading effect, an effect disproportionately greater than the degree of effort. STATEMENT OF THE PROBLEM 8. The aim of the study is to examine the significance of manoeuvre warfare and to analyse its application in mountains and developed terrain in the Indian context. HYPOTHESIS 9. Manoeuvre warfare is a war fighting philosophy that seeks to shatter the enemys physical and psychological cohesion through a series of rapid and unexpected actions and can be successfully applied in any terrain or scenario from the tactical to the strategic level provided the basic tenets are adhered to. Thus, the concept can be equally and efficiently applied in mountains and developed terrain in the Indian context. JUSTIFICATION OF THE STUDY 10. The Indian Army Doctrine Section 20: Para 7.14 directs our focus on the intellectual understanding, institutionalisation and implementation of manoeuvre warfare and Directive command  [3]  . The challenge before the Indian Army is to apply this sub doctrine of war fighting and command. The doctrine for war fighting for the future must dwell on What is the swiftest and economically cheapest way to achieve a victory? What is the likely future battlefield scenario in which a war on the sub-continent will be fought? How can this doctrine be applied at the strategic, operational, and tactical level? 11. The answers could lie in the concept of manoeuvre warfare, which seeks to pit own strength against enemys weakness and break his will to fight. Successful application of manoeuvre warfare by Rommel in the North African Deserts in World War II, by Israelis in the 1967 Yom-Kippur war and more recently in Operation Desert Storm in the Gulf war, seems to point out that the Indian Army could consider experimenting with this doctrine. Also, the Revolution in Military Affairs (RMA) today is about more than building new high-tech weapons, though that is certainly a part of it. Its also about new ways of thinking, new ways of fighting. Preparing for the future will require us to think differently and develop the kinds of forces and capabilities that can adapt quickly to new challenges and to unexpected circumstances  [4]  . The Gulf War is widely accepted as a transitional point to new kind of war. This new war was fought with precision weapons with minimal collateral damage and with vastly improved means of real-time information, surveillance and target acquisition. It was realised that destruction of the enemys means of command and control should be the prime canon of military doctrine. Thus, this kind of warfare, when fully developed would be knowledge based information age warfare characterised by manoeuvre rather than attrition warfare. Another reason due to which many armies have adopted or are considering adopting this style of warfare is due to pressing need to reduce the size of the army in the light of the rising costs of maintaining a large standing army. Manoeuvre warfare relies on speed and audacity rather than numerical superiority and thus meets the requirements of achieving victory with a leaner and smaller army. 12. In the light of the arguments given above the subject Manoeuvre Warfare and its Applicability in mountains and developed terrain has been chosen for the study. SCOPE OF THE STUDY 13. The research shall seek to study the essentials of manoeuvre warfare and its characteristics and to make it more meaningful the study will narrow down its focus on application of manoeuvre warfare in the developed terrain in Indian context. It will concentrate on the aspects needing attention in our thought process and the organisational and institutional changes necessary to facilitate this approach. The basic premise of the research is that manoeuvre warfare is a war fighting philosophy and can be successfully applied in any terrain or scenario from the tactical to strategic level provided the basic tenets are adhered to. ORGANISATION OF THE DISSERTATION 14. The dissertation has been divided into following chapters:- (a) Chapter I. Introduction. (b) Chapter II. Essential elements of Manoeuvre Warfare. (c) Chapter III. Institutionalising Manoeuver Warfare. (d) Chapter IV. Characteristics of Developed Terrain and Challenges in Application of Manoeuvre Warfare in Indian Context (e) Chapter V. Recommendations and Suggested Changes for Application of Manoeuvre Warfare in Developed Terrain. Higher Defence Organisation. Directive Style of Command. Training. Creating an Environment of Military Creativity. Changes at Strategic and Operational Level. Changes at Tactical Level. Application of Strike Corps. Information Dominance. (f) Chapter VI. Conclusion. CONCLUSION 15. The concept of manoeuvre warfare is as much a state of mind as it is a theory. It emphasizes the importance of seizing the initiative and maintaining the initiative. It is a style of warfare that encourages the degradation of the enemy through disorientation, disruption and dislocation and finally destruction of his tactical cohesion. It is a concept that is more psychological than physical. It is indirect rather than direct approach to conflict. Manoeuvre warfare has application across the entire spectrum of conflict from strategy to tactics. 16. Only the study of manoeuvre warfare as a theory will serve no purpose to professional soldier. The applicability of this concept, especially in developed terrain in the western sector, has been examined in this study. 17. Also, important institutional and organisational changes must follow and support doctrinal change, if new doctrine is to be fully realised in action. Manoeuvre warfare provides an excellent and economical method for successful execution of war fighting in futuristic battlefield scenario especially in developed terrain. We need to learn and understand its intricacies and implement its tenets in peace and war. We in the twentieth century have two thousand years of fighting experience behind us, and if we still must fight a war, we have no excuse for not fighting it well. TE Lawrence

Ambiguity in Reason in Orlando Furioso Essay -- Orlando Furioso Essays

Ambiguity in Reason in Orlando Furioso  Ã‚   Ariosto addresses an underlying battle between reason and lust in Orlando Furioso, similar to the clash between duty and desires in Vergil’s Aeneid, yet opposite in interpretation. Vergil presents the message that duty overpowers desires, while Ariosto shows the opposite effect when he equates reason, rules, and authority with duty, and love, passion, and lust with desire. The "mettlesome charger" represents Lust that will not stop fighting to obtain its goals and cannot be gently coerced from its direction. Reason rarely overcomes Lust after it is set into action; once it is "tasted" it cannot be forgotten. Bradamant is torn between lust and reason when she must choose between her desires for Ruggiero and her filial duties. Aymon and Beatrice represent authority, thus set the tone for reason; but Rinaldo, Bradamant, and Ruggiero challenge their supremacy. Ariosto ultimately questions the validity of authoritative reason since Bradamant must thwart filial duty and pursue her o wn passions to fulfill her destiny. When Rinaldo promises Bradamant’s hand to Ruggiero in marriage, controversy surfaces. Rinaldo feels indebted to Ruggiero for his great deeds, which include saving the lives of Richardet, Maugis, and Vivian. Rinaldo has only good intentions in mind when he takes a stand, and "[he] truly [believes] that Aymon [will] be pleased to contract such a kinship." (44.11) However, his prediction proves false; Aymon angrily receives the news. Not only does he have plans of his own for Bradamant’s future, he is enraged that Rinaldo "[dares] to marry off his daughter without consulting him" (44.36). Aymon prefers to give Bradamant’s hand to Constantine’s son Leo because he has the grea... ...duty expressed through Merlin’s prophecy. Following the reason of authority, this goal would never have been met, however, relying on the reason of the heart, it is. Ariosto suggests that rules are refined rather than broken when they are not followed, because the authority, which sets them into play, can be less valid than the passions driving the "counter" action. The student may wish to begin the paper with the quote below: "A mettlesome charger will often suffer himself to be reined in from a gallop however gentle the hand on the rein. Seldom however, will the bridle of Reason check rabid Lust once it scents its quarry. It is like a bear: there is no distracting him from the honey once he has sniffed at it or tasted a drop left in the jar." (Canto 11.1) Works Cited Ariosto. Orlando Furioso. Trans. Waldman. New York: Oxford University Press, 1983

Effective Study Essay

Effective learning depends upon good study skills, but â€Å"Many students – – both traditional and nontraditional – – entering college have few, if any practical study skills.† ( Huber, 1994, 29) Good study skills do not simply occur; they must first be learned and then applied consistently. Efficient study strategies include a preset time, a desirable place, and a well-designed plan for study. A Time for Study Many of us think we have more to do than we have time to do, and studying gets shortchanged. It is important to prepare a schedule of daily activities that include time slots for doing the studying you have to do. Within each study slot, write the specific study activity; for example, â€Å" Red Unit 6 In Modern Writing, answer Questions 1-10.† Keep the schedule flexible so that it can be modified if you meet your study goals early- – or late. A Place to Study Choose the best place to study and use the same each time each day. Doing so will help to put you in a study mood when you enter that place. Choose a place that has the fewest distractions: people traffic, conversation, telephone, TV, and outside noises. Usually study is the best done alone in the absence of sights and sounds that distract the eye and ear. Force the mind to focus intently on the study task. (Silver, 1992, 26) A Plan for Study Research on the effects of specific study skills on student performance suggests that the following study tactics help to improve academic performance. (Dansereau, 1985, 39) 1. Skim a unit or a chapter, nothing headings, topic sentences, keys words, and definitions to clue you to what you are going to study. 2. As you need the material, convert the headings into questions; then seek answers to those questions as you need 3. If you own the book, use color marked to highlight important ideas: heading, topic sentences, special terms, definitions and supporting facts. Otherwise, make notes of these ideas. 4. After reading the material, review the highlighted items( on your notes that contain them) 5. Using the heading stated as questions, see if you can answer those questions based on your reading. 6. Test yourself to see if you recall definitions of important terms and list of supporting fact on ideas. A high correction exists between good study habits and good grades for courses taken in high school. REFERENCES Dansereau, D.J. â€Å"Learning Strategy Research.† Thinking and Learning Skills. Vol. 1. Hillsdale, NJ: Lawrence Erllaum, 1985 Huber, Rose. â€Å" Teaching Students How to Study.† Eastside Weekend. September 1-7, 1994 Silver, Theodore. Study Smart. New York: Villard Books, 1992

Hazlitt RH Analysis Essay

In this world, money is a necessity. In William Hazlitt’s critical and didactic excerpt from, â€Å"On the Want of Money,† he bears witness and exposes to his audience that although money is not necessarily a source of happiness, it is fundamental in order to achieve any other sort of joy and comfort on earth. Hazlitt employs adverse diction and the layering of evidence through syntax to then further his argument on the necessity of money. Hazlitt’s fatalistic diction exposed to the readers how without money, one’s life on earth is rather misfortunate and uncomfortable, to say the least. Words such as, â€Å"despised,† â€Å"exile,† â€Å"rejected,† and â€Å"avoided,† reveal the bleak lifestyle of a poverty-stricken, penniless human being. This pessimistic diction suggests and constructs the awful, unhappy life that one will live in the lack of money. Words such as, â€Å"disappointment,† dissatisfied,† â€Å"querulous,† and â€Å"morose,† demonstrates the discontent which one lives life feeling if there is no money to spend on luxuries and other such pleasures. However, diction such as, â€Å"hope,† â€Å"succeed,† â€Å"enthusiasm,† and â€Å"fortune,† suggest that a life of riches and abundance is also a life of satisfaction. Through Hazlitt’s gloomy diction, he was able to disclose with his audience his position on the necessity of money if one desires to life a well-off, enjoyable life. William Hazlitt’s layering of evidence aided in bringing to light his argument on the vitality of having money in order to live a favorable life because he had the information to sustain his appeal. One piece of material exercised to further his point was â€Å"to be a law-stationer, or a scrivener or scavenger,† suggesting that a life without money is similar to the life of a scrounger with nothing of his own. The evidence, to be â€Å"avoided by those who know your worth and shrink from it is as a claim on their respect or their purse,† manifests the idea that you will be treated differently by those who  are aware of the amount of money in your pocket. Lastly, the piece of evidence stating, â€Å"to be a burden to your relations, or unable to do anything for them,† validates that with money, people will feel pity for you and your situation, but without it, you cannot help others—or yourself. The layering of evidence done through syntax in this advisory excerpt exposes the theme that Hazlitt was constructing: being the fact that in this society, money will be the cornerstone to happiness and progress. â€Å"Literally and truly, one cannot get on well in this world without money.† William Hazlitt both understood and felt that it was his duty to prove to his audience why money has become a necessity in this world. He employed depressing diction and the scaffolding of evidence to more clearly emphasize his point of view â€Å"on the want of money.†

Free Essays on Spank Or Not To Spank

A young boy about six years old in the supermarket is screaming, crying, and pulling on his mothers leg to purchase a piece of candy. His mother simply tells him â€Å"stop it, stop it, stop it or you will have to go into time out,† but this has no effect on the little boy’s fierce tantrum. Most parents would not put up with that kind of behavior from their children, although what kind of discipline would be appropriate? Spanking is a type of discipline that will be beneficial for a child when applied correctly and in certain circumstances because it, will teach them consequences of their own actions, increase their respect for authority, does not contribute to anti social behavior, and will aid in the reduction of flair up child abuse. Spanking is not a form of discipline that should be used as an everyday disciplinary action, but as said by Dr. John Rosemond, a family psychologist, in an interview with Talk of the Nation â€Å"spanking is, at times, with certain children and certain situations, absolutely the best disciplinary response† (Melenda Penkava 2). Before spanking is employed other routes of dealing with bad behavior should be tried such as warnings, raised voice, time outs, and so on. Spankings should be the last resort and not acted out as a violent lashing toward the child. A non-abusive spanking is one or two swats to the rear end of child with a hand, not with the intention of inflicting pain but with the intention of correcting and getting a clear message across to the child (Penkava 3). There are some guidelines to spanking that studies show to be essential in the effectiveness in the discipline of a child. The use of physical punishment on a child under 18 months old or at the age of puberty is shown to be unsuccessful but rather is more productively administered when the child is two to six years old. Studies done by Diana Baumrind PHD, who has published a series of studies on the relation between parent... Free Essays on Spank Or Not To Spank Free Essays on Spank Or Not To Spank A young boy about six years old in the supermarket is screaming, crying, and pulling on his mothers leg to purchase a piece of candy. His mother simply tells him â€Å"stop it, stop it, stop it or you will have to go into time out,† but this has no effect on the little boy’s fierce tantrum. Most parents would not put up with that kind of behavior from their children, although what kind of discipline would be appropriate? Spanking is a type of discipline that will be beneficial for a child when applied correctly and in certain circumstances because it, will teach them consequences of their own actions, increase their respect for authority, does not contribute to anti social behavior, and will aid in the reduction of flair up child abuse. Spanking is not a form of discipline that should be used as an everyday disciplinary action, but as said by Dr. John Rosemond, a family psychologist, in an interview with Talk of the Nation â€Å"spanking is, at times, with certain children and certain situations, absolutely the best disciplinary response† (Melenda Penkava 2). Before spanking is employed other routes of dealing with bad behavior should be tried such as warnings, raised voice, time outs, and so on. Spankings should be the last resort and not acted out as a violent lashing toward the child. A non-abusive spanking is one or two swats to the rear end of child with a hand, not with the intention of inflicting pain but with the intention of correcting and getting a clear message across to the child (Penkava 3). There are some guidelines to spanking that studies show to be essential in the effectiveness in the discipline of a child. The use of physical punishment on a child under 18 months old or at the age of puberty is shown to be unsuccessful but rather is more productively administered when the child is two to six years old. Studies done by Diana Baumrind PHD, who has published a series of studies on the relation between parent...

Using Effective Instructional Strategies

Using Effective Instructional Strategies Instructional strategies include all approaches that a teacher may take to engage students in the learning process actively. These strategies drive a teachers instruction as they work to meet specific learning objectives and ensure that their students are equipped with the tools they need to be successful. Effective instructional strategies meet all learning styles and the developmental needs of all learners. Teachers must be equipped with a well-rounded arsenal of effective instructional strategies to maximize their effectiveness and to increase student learning opportunities. Teachers are best served when they utilize a variety of instructional strategies as opposed to one or two. Variety ensures that students are never bored. It also ensures that students will likely be exposed to strategies that align with their preferred individualized learning style. Students will enjoy being taught with a variety of instructional strategies and are likely to stay engaged longer. Ultimately, a teacher should align the instructional strategies they are using with the students they are serving and the content they are teaching. Not every instructional strategy will be the perfect fit for every situation, so teachers must become adept at evaluating which strategy will be the best fit. Effective Instructional Strategies Popular instructional strategies include cloze reading, cooperative learning, hands-on learning activities, scaffolding, group instruction, self-assessment, thematic instruction, and word walls. New instructional strategies are being developed and implemented in classrooms on an almost daily basis. Instructional strategies can also be completely customized, meaning that they can be tweaked and configured to fit any situation. Two teachers can be using the same instructional strategy completely differently based on their own individual preferences and needs. Teachers should put their own creative spin on these instructional strategies to make them their own. 5 Ways to Boost Student Learning Instructional strategies provide a delivery mechanism for presenting great content. Instructional strategies are the how, and content is the what. In many cases, how you present the content is more important than what you present. Students latch onto content that is packaged in an interesting and engaging way. A lack of a great delivery system will fail to make connections with even the most interesting content.Instructional strategies provide teachers with the flexibility necessary to meet individual learning needs.  The sheer number of instructional strategies at a teachers disposal provides the flexibility to differentiate instruction. What works well for one group of students may not necessarily work well with another. Teachers must adapt to each group and utilize multiple instructional strategies to maximize their effectiveness.Instructional strategies can make teaching and learning fun. The majority of students learn best through active, engaging learning opportunities. Many instructional strategies embrace this and feature components that ensure learning is fun and engaging. Teachers must make every effort to feature instructional strategies that keep students engaged, on their toes, and wanting more. Instructional strategies, when used correctly, keep students from becoming bored with how they learn. When a teacher uses the same strategy over and over again, it becomes boring to students. This is a great way to cause students to lose focus and lose interest in learning.  When a teacher varies activities, changes them up, and uses a wide range of instructional strategies students stay engaged. This ultimately helps them learn more.Instructional strategies enhance instruction and boost learning. When teachers are continuously exploring and tweaking their delivery system, a beautiful thing happens. Over time, they become more effective at not only finding great instructional strategies but also with implementing them into their class. Likewise, when students are exposed to a variety of instructional strategies it broadens the scope of how they learn - essentially giving them multiple ways to process and learn new information.

Hillary Clinton and Universal Health Care

Hillary Clinton and Universal Health Care Hillary Clinton is perhaps most remembered during her tenure as the first lady of the United States in the mid-1990s for her unsuccessful push for universal health care, a controversial proposal seen at the time as a radical overhaul of the way Americans received coverage that drew strong opposition from both the drug and health insurance industries. The cornerstone of the plan was a mandate on employers to provide health insurance for all of their employees. Later in her political career, Clinton supported a mandate on Americans - not businesses - to purchase health insurance for themselves as part of a broad proposal to rein in costs and boost value and quality in the nations network of private health insurers. Clinton unveiled her newer proposals in her American Health Choices Plan during the race for the 2008 Democratic presidential nomination. Said Clinton in September 2007: My plan covers all Americans and improves health care by lowering costs and improving quality. If youre one of the tens of millions of Americans without coverage or if you dont like the coverage you have, you will have a choice of plans to pick from and youll get tax credits to help pay for it. If you like the plan you have, you can keep it. Its a plan that works for Americas families and Americas businesses, while preserving consumer choices. That same individual mandate became a part of President Barack Obamas health care law. Hillary Clinton and Universal Health Care Hillary Clinton was the first lady to President Bill Clinton in 1993 when he appointed her to chair the Presidents Task Force on National Health Care Reform. The president had warned in his inaugural address that the administration would face staunch opposition from powerful lobbies and special interests who would attempt to derail its efforts to provide coverage for all Americans, and he was right. Congressional Republicans opposed the plan, the public saw it as too complex and bureaucratic, but perhaps the kiss of death was the tremendous amount of criticism it received from health insurance industry, which went too far as to produce a multimillion-dollar television campaign against the proposal. The Clinton health care overhaul billed as the centerpiece of Bill Clintons presidency and a path to ensuring some 37 million Americans who had no coverage, died for lack of support in Congress in what was considered a major defeat for the administration and political setback for Hillary Clinton. Hillary Clinton Revises Health Care Proposals Clinton emerged with a new set of plans to ensure every American during the 2008 race for the Democratic presidential nomination. She said she had learned from her mistakes in 1993 and 1994 when the Clinton administrations proposals were too complicated, and that she had the scars to show for it. Clinton portrayed her new American Health Choices Plan as being one modeled after the health care program through which members of Congress are covered. The new array of choices offered in the menu will provide benefits at least as good as the typical plan offered to members of Congress, which includes mental health parity and usually dental coverage, Clinton said in 2007. Hillary Clintons plan would have required Americans to purchase health insurance and required insurers to cover everyone regardless of whether they had preconditions. It would have provided tax credits to Americans who couldnt afford to purchase health care and paid for them by rolling back the so-called Bush tax cuts on those earning more than $250,000 a year. Clinton said at the time her plan would have resulted in a net tax cut for American taxpayers.

ETHICAL AND SOCIAL IMPLICATIONS OF ICT Essay Example | Topics and Well Written Essays - 2250 words

ETHICAL AND SOCIAL IMPLICATIONS OF ICT - Essay Example Radio, television, and print media like newspapers and magazines were the main source of information and communication in the earlier days in the developing countries. However the recent decades witness the increased use of mobile phones, internet, and other new technological applications like VoIP (Voice over Internet Protocol - implying the transmission of telephonic conversation over the internet) being the advanced utility of ICT. The usage of such improved applications has been found to exist in large numbers in the developing countries. The mobile phone usage can be identified as the most rapid and voluminous in the ICT growth in the developing countries. For examples the total access to telephone connection including the fixed land line and mobile connections in the developing countries has shown an increase from 2 percent in the year 1991 to about 31 percent in the year 2004. Similarly the internet usage in the developing countries has increased from a meager 0.03 percent in the year 1994 to over 6.7 percent in the year 2004. (Parliamentary POST Note) There are certain ICT ... Examples of the Contribution of ICT to the Economies of Developing Countries There are certain ICT projects undertaken in the developing countries that involve the role and contribution of international community, the Non-Government Organizations, education department, rural governments, and the industry. These projects have the objective of extending the benefits of ICT to a wide range of sectors like health, education, trade and commerce, scientific research and development capabilities, human right awareness and empowerment of women - all are closely related to the social causes of the community in general in the developing countries. However it must be noted that the benefits of ICT are not fully utilized by the developing countries for the growth and development of their economies due to inadequate infrastructural facilities and also due to lack of required human capital to support the growth of ICT. Some of the examples of ICT projects in the developing countries towards social causes are: Health Sector: The telemedicine project in Kenya has the objective of providing an online network of medical consultations for all the hospitals and health centers in Mali. The website is being used solely by the physicians while the other health care staff is also encouraged to contribute to the functioning of the telemedicine project. Women Empowerment: The Grameen Bank a non-government project in Bangladesh provides low cost loans to the ladies to set up mobile phone exchanges. With the income from the mobile exchanges the ladies are able to improve the standards of their living and educate their children. (Parliamentary POST Note) Development in Human Rights: In Zimbabwe the Kubatana Trust using Email and internet provides the human rights and civic

What is Philosophy Term Paper Example | Topics and Well Written Essays - 1250 words

What is Philosophy - Term Paper Example This essay demonstrates that ontology argues with no apology for allowance of an overarching idea, a whole nature of things, which exist as independent of the mind. It answers its basic question of ‘what’ with a basic explanation of ‘what is’. Although the word ontology is a term used more fluently from the 17th-century tradition of thought, it can be traced back to Aristotle where he identifies that there is an ‘episteme’ that need only investigate being as being and nothing more. With the tractional loss caused by epistemological thought, ontology lends to metaphysics what it had lost; the objective science of being as such, as identified by Peter van Inwagen (Inwagen). Nonetheless, the grounds for epistemology are not dismissible. The arguments against structural universals and the dire need to accommodate empirical interference have come to have an overbearing reach into the crux of shaping existential truths. The fact of ‘relational’ truths, as David Lewis calls them, places a larger burden on the validity of truth as a philosopher might know it, an endeavor to achieve ‘improved’ truths. In a traditional sense, it is easy to relegate it to its tight premise whereby ‘justified true belief’ is the essence of knowledge of existence; it would not be quite fair to let it remain thus encapsulated. The emphasis places on experience and/or reason is not by any means a phenomenon to ignore. It is also necessary to see here, that experience and reason may well be being termed as objective truths by epistemologists, a fallacy in its own theorem. It is easily imaginable that while one must work with major presupposition in only in ontological realms whereas it is only natural that those who work on epistemological lines inculcate just as many basic assertions in their arguments on validation of it.

Downsian Model of Party Competition Essay Example | Topics and Well Written Essays - 2250 words

Downsian Model of Party Competition - Essay Example he parties will gravitate towards the median voter in a system where there are two parties when the preferences are in a distributed format (Persson and Guido 12). There is also a corresponding ideology that voters will choose parties that are closer to their policy preferences are what they would like implemented as a matter of policy in the electoral contest. Downsian Model of Party Competition As already stated before, the Downsian model of party competition has got the assumption that parties formulate policies aimed at winning elections in that parties try to maximize their votes and that the median voter theorem applies. The median voter theorem referred to in the Downsian model of political contests holds that if all the policy preferences of the voters are peaked or looked at from a single dimension, then the most preferred point of the median voter is a point known as a Condorcet winner that all their preferences converge. This implies that there exists a policy that is pref erred in comparison to another that it may be paired with that makes parties not want to propose another platform that may not be a winner in an election. Therefore the Downsian model of political competition in a scenario where there are two parties gives a Nash Equilibrium where the party platforms can only converge to the median voter showing that divergence is more common due to the polarization of most parties depending n the preferences of voters. However, there are two requirements that must be fulfilled for the Downsian model to work which include the existence of Condorcet and the competition among parties to reach it. This is because the existence of the Condorcet winner is necessary for the Downsian model of competitive politics to possess a predictive power in the electoral... Downsian Model of Party Competition It explores what platforms that political parties acting in the interests of their candidates best espouse in an instance where voters have single-peaked preferences in an undimensional policy space. With the knowledge of the distribution of the median voters and their ideal points, the two political parties in the Downsian model can choose where to place their platforms in the policy space as the platforms serves as the candidate’s default policy position. It is imperative to note that if the candidates do not adopt the preferred position of the median voter, then their political parties too will not together implement the median voter’s median ideal position, as the parties prefer to differentiate from each other in terms of ideologies. The closer the two parties are and their positions, the more intense the candidates will compete to win the elections with the parties trying to move away from each other to carve a space for their policy space in order to win the elec tions without much repositioning. This shows that in the Downsian model, while competition may drive the candidates together, it absolutely drives the political parties apart in political competitions. In most political contests and competitions, the strategies that the candidates choose in an election campaign and what they emphasize has got a direct bearing on the vote choices and the final outcome. If the distribution of the ideologies in the society is constant, there will be an equilibrium meaning that ideologies are stable over time.

Football envy at the UN Assignment Example | Topics and Well Written Essays - 500 words

Football envy at the UN - Assignment Example The UN Secretary General states the it is contradicting that the UN claiming to represent all the nations in this world has lesser members than even FIFA. Further it is pointed out that teams put in extra effort for their nations in the world cup because all the nation is watching and praying for their success. There are players putting in more than a hundred percent. They work hard and play with the spirit of winning as the whole nation is expectant. If the fail the government is answerable and so is the team. Such enthusiasm and determination seen in football does not have its parallel in the whole world. Annan here points out that the teams which qualify for the World Cup are actually fighting for glory. There are teams which enter the first time hoping to perform well. All of them are patriotic and energetic for a single sport-football. The Secretary General siezes this oppurtunity to plead the point that this enthusiasm an spirit should also be demonstrated in the world of human ity. Similar to the competition in sports there should be a healthy competition between thhe countries. This competition should be for peace, for moving towards development, for the best standard of living and for the betterment of humanity. If the gowernments take responisibility of such areas then progress can be guaranteed.

Art History Greek Art Essay Example | Topics and Well Written Essays - 1000 words

Art History Greek Art - Essay Example (51.6 cm). It has the following description: "This kouros is one of the earliest marble statues of a human figure carved in Attica. The rigid stance, with the left leg forward and arms at the side, was derived from Egyptian art. The pose provided a clear, simple formula that was used by Greek sculptors throughout the sixth century B.C. In this early figure, geometric, almost abstract forms predominate, and anatomical details are rendered in beautiful analogous patterns. The statue marked the grave of a young Athenian aristocrat." (metmuseum.org). The creator is unknown and it is a statue of a standing nude youth that did not represent any one individual youth but the idea of youth. It was used in Archaic Greece as both a dedication to the gods in sanctuaries and as a grave monument, the standard kouros stood with his left foot forward, arms at his sides, looking straight ahead. Carved in from four sides, the statue retained the general shape of the marble block. Archaic Greek sculpto rs reduced human anatomy and musculature in these statues to decorative patterning on the surface of the marble. The kouros embodies many of the ideals of the aristocratic culture of Archaic Greece. One such ideal of this period was arete, a combination of moral and physical beauty and nobility. Arete was closely connected with kalokagathia, literally a composite term for beautiful and good or noble. Writing in the mid 500s B.C., the Greek poet Theognis summed this idea up as "What is beautiful is loved, and what is not is unloved." In a society that emphasized youth and male beauty, the artistic manifestation of this world view was the kouros. Indeed, when the poet Simonides wrote about arete in the late 500s, he used a metaphor seemingly drawn from the kouros: "In hand and foot and mind alike foursquare/ fashioned without flaw" (getty.edu). Looking closely at the Kouros, one can see how the artist was struggling to represent the complex anatomical details of the body. It has some Egyptian such as the knee and wrist. "But he has cut lines into the lower legs to show the calf muscles, even though the human form has no such incisions, and from the back, the shoulders appear as a simple, flat plane, with just a linear indication for the shoulder planes. The artist wasn't able to convey the complex swellings of these forms. On the head, all the features are placed on the front plane, leaving flat sides with an ear placed much too far back. This is a mistake many beginning art students make. But he has made a beautiful design of the complex structure of an ear, and turned the curly long hair into lovely strings of beads" (ancient-greece.org). The kouros is controversial because of some features which were not in line with the age it was created. At a conference in 1992, art historians and scientists on the authenticity of the kouros. The question remains: "Is it an archaic Greek statue with a faked provenance, or a forgery with a faked provenance" (itarp.uiuc.edu). On the other hand, the Standing Female Figure dates back to ca. 2600-2400 B.C.; Early Cycladic II Cycladic; Keros-Syros culture. It is made of marble with the size H. 24 3/4 in. (62.8 cm) and is said to be a gift of Christos G. Bastis in 1968 (68.148). This early Cycladic sculpture is said to be of the Spedos variety, the most common and most widely distributed form in Cycladic marble art.

No topic Essay Example | Topics and Well Written Essays - 250 words - 14

No topic - Essay Example This ultimately leads to a decrease in water tables. As much as supply of water is constant, the water levels can be controlled in some ways. That is delivery and storage, watering farms, purification of sea water and let the mechanism of price to balance supply and demand. The most important way to solve the scarcity is to increase the price of water to be in line with the increased demand (Puthenkalam 34). The overall number of patients waiting for transplants currently is at 114, 650. Additionally, the number of patients waiting for kidney transplant is the highest. This high numbers are explained by the fact that creating a legal market for these transplants may lead to an upsurge of illegal markets handling these transplants (UNOS). Legalizing a transplant market would also increase instances of stolen organs as a result of innocent civilians getting drugged and mugged and their organs removed. Lastly, an organ market will make the rich be in charge of buying organs from the poor

Art History Greek Art Essay Example | Topics and Well Written Essays - 1000 words

Art History Greek Art - Essay Example (51.6 cm). It has the following description: "This kouros is one of the earliest marble statues of a human figure carved in Attica. The rigid stance, with the left leg forward and arms at the side, was derived from Egyptian art. The pose provided a clear, simple formula that was used by Greek sculptors throughout the sixth century B.C. In this early figure, geometric, almost abstract forms predominate, and anatomical details are rendered in beautiful analogous patterns. The statue marked the grave of a young Athenian aristocrat." (metmuseum.org). The creator is unknown and it is a statue of a standing nude youth that did not represent any one individual youth but the idea of youth. It was used in Archaic Greece as both a dedication to the gods in sanctuaries and as a grave monument, the standard kouros stood with his left foot forward, arms at his sides, looking straight ahead. Carved in from four sides, the statue retained the general shape of the marble block. Archaic Greek sculpto rs reduced human anatomy and musculature in these statues to decorative patterning on the surface of the marble. The kouros embodies many of the ideals of the aristocratic culture of Archaic Greece. One such ideal of this period was arete, a combination of moral and physical beauty and nobility. Arete was closely connected with kalokagathia, literally a composite term for beautiful and good or noble. Writing in the mid 500s B.C., the Greek poet Theognis summed this idea up as "What is beautiful is loved, and what is not is unloved." In a society that emphasized youth and male beauty, the artistic manifestation of this world view was the kouros. Indeed, when the poet Simonides wrote about arete in the late 500s, he used a metaphor seemingly drawn from the kouros: "In hand and foot and mind alike foursquare/ fashioned without flaw" (getty.edu). Looking closely at the Kouros, one can see how the artist was struggling to represent the complex anatomical details of the body. It has some Egyptian such as the knee and wrist. "But he has cut lines into the lower legs to show the calf muscles, even though the human form has no such incisions, and from the back, the shoulders appear as a simple, flat plane, with just a linear indication for the shoulder planes. The artist wasn't able to convey the complex swellings of these forms. On the head, all the features are placed on the front plane, leaving flat sides with an ear placed much too far back. This is a mistake many beginning art students make. But he has made a beautiful design of the complex structure of an ear, and turned the curly long hair into lovely strings of beads" (ancient-greece.org). The kouros is controversial because of some features which were not in line with the age it was created. At a conference in 1992, art historians and scientists on the authenticity of the kouros. The question remains: "Is it an archaic Greek statue with a faked provenance, or a forgery with a faked provenance" (itarp.uiuc.edu). On the other hand, the Standing Female Figure dates back to ca. 2600-2400 B.C.; Early Cycladic II Cycladic; Keros-Syros culture. It is made of marble with the size H. 24 3/4 in. (62.8 cm) and is said to be a gift of Christos G. Bastis in 1968 (68.148). This early Cycladic sculpture is said to be of the Spedos variety, the most common and most widely distributed form in Cycladic marble art.

Muhamad Abdel Wahab Essay Example for Free

Muhamad Abdel Wahab Essay Mohammad Abdel Wahab was born in 1907 and died in May 3, 1991. He was a prominent 20th century Egyptian singer and composer born in Bab El Shriyah area of Cairo Egypt. He composed 10 songs for Omm Katherm, the greatest Arab songstress in history. Mohammad Abdel is a legend to the vast majority of Arabic speaking people. Mohammad was a renown singer, composer and actor and who lasted in musical career for spanning seventy four (74) years. He had a captivating voice and his melodies were of the classical poetry from the Arab’s golden age and that of their modern struggle against Western colonialism. Through this composition he instilled in his listener a feeling of pride in their Arabic’s rich culture and heritage. Though Abdul Wahab is known for his music, he composed more that he sang. Exploring the life of Abdul Wahab as a composer without referring to his songs or music and acting is inadequate for all of were a part of him and his many released songs and movies that later became `hits` were as a result of his creativity and talented mind. His enjoyed musical voice and the melodies were no doubt a product of his great composition. His songs were his own compositions and it is said that from his teens Mohammad had composed for himself and other leading Arab singers over 1800 romantic and patriotic songs (Salloum. Habeeb). His composition had the Western taste due to his innovative nature of always thinking of new and better ways to enrich the traditional songs. This is a factor that has contributed to a great extent to the popularity and influence of his compositions among the youth, a reason that has made his compositions to maintain the lead in music industry up to date. In the 1920s Mohammad is said to have become a close friend of a well known poet, Ahmad Shawky who helped him excel well in compositions and boost his talent as a composer. In the following years the world watched Muhammad Abdul Waham climb the ladder to later become a star and earned himself the title ‘singer of princes’ When the Egyptian monarchy was overthrown in 1952 by young nationalist army officers his perception of life changed drastically and radically. His songs which were purely his own compositions became more inspiring and more patriotic. He produced some of his finest works which included ‘The Eternal Nile’, ‘Damascus’, Palestine the musical scores for Egypt’s national anthem and the national anthems of Oman and the United Arab Republic. He composed political, national and Arab national songs; Muhammad also composed more songs after 1933. His compositions underwent different stages of development due to the environment in which he lived. Muhammad as a person accepted the changes and that is why his music in great deals synthesized the two worlds (both Western world and Arab world). (Levinson. M. L, 1995) His music was at first traditional a thing that later changed to westernization after he underwent formal training in both Arabic and Western music. Among his early composition of song was the Goose Consul Operetta, based on a theme of Naguib El Rehani which became a great success. Later his movie composition introduced female artist such as Leila Murad a thing that may have been found awkward during the time. Muhamad Abdul Wahab in his own way was a revolutionary leader in some sort of special way. His compositions featured large orchestras with a Western blend of instruments such as the guitar bass, accordion and later the organ and synthesizer. He also added new rhythmic formulas, including the tango, the mambo, samba and rumba, as well as the Arabic oriental rhythms, maqsoum and baladi in his compositions. (The story behind the stomp) In the 1960s Abdul Wahab composed songs for other singers such Om Koulthom. He released Omri a recording that later became Egypt’s all time best seller. In the 1970s he started fading from the public though his music from his own compositions continued with the same energy and vigor but in 1988 when he was (81), he emerged again to the surprise of many with new composition of his own. Age to him was nothing, infact it gave him more reason to write and consequently more reason to live. In his life time Abdul Wahab was recognized for his work in his great compositions, music and movie industries and hence received a lot of awards. Suprisingly enough his work is still rated as one of the best to have ever come from an Arab world. (Levinson. M. L) He died at the age of ninety and Egypt country honored him with a huge military funeral at the Rabia-al-Aldawiya Mosque in Cairo. After his death, his work was covered in newspapers, radio and television ranging from his compositions of songs and movies. He was accorded the title `The father of modern Arabic songs`. He died in 1991 of heart failure; he left a legacy nobody can afford to forget especially in the world of modern Arabic music and melody. Up to until his death Mohammad sorts peace in his writings, writings that appealed to both the old and the young. He stole many hearts with his music and compositions and became a beloved figure. Although he is gone he speaks to us through his work Works Ci

Host Community Attitudes And Perceptions About Tourism

Host Community Attitudes And Perceptions About Tourism This study aims at identifying the relationships between residents socio- cultural, economic and environmental aspect and their attitudes towards tourism by focusing on a small community where tourism is in the development stage. By conducting this research, the author hopes to come across the residents attitudes and capture their current perceptions about tourism development in their area. Moreover, this research is being done because most authors agree that initial community attitudes toward tourism are critical to community involvement in the industry (Murphy 1981), the formation of destination image (Echtner Ritchie 1991). Attitudes are defined as a state of mind of the individual toward a value (Allport 1966, p. 24) and as an enduring predisposition towards a particular aspect of ones environment (McDougall Munro 1987, p. 87). Attitude of host community to tourism based development can improve if there is a boost in the tangible and indescribable settlements the host community can receive by being in based development (Choi Sirakaya, 2006). As Attitudes are based under this understanding, this is why some researchers came to a conclusion that residents attitudes toward tourism are not simply the reflections of residents perceptions of tourism impacts, but the results of interaction between residents perceptions and the factors affecting their attitudes (Lankford et al.1994). Some preceding researchs have proved that some most important impacts of tourism are identified along with its variables, however the theory is underdeveloped: Currently there is limited understanding of why residents respond to the impacts of tourism as they do, and under what conditions residents react to those impacts (Ap 1992, p. 666). Husband (1989) also addressed this issue by saying There is, so far, no theoretical justification of why some people are, or are not, favorably disposed to tourism (p. 239). Various issues can persuade perceptions of the host community about positive outcomes of tourism development. Support will depend on the degree of benefits perceived. The participation of community will be discussed later on in the literature review. The acceptance of local values can also be an important factor that leads to the achievement of a tourism based development (Alexander, 2000). However over a certain period of time many findings detected that host community perceptions in the direction from tourism may have more positive attitudes. People who depend on tourism industry or having a better economic benefit may possibly have a higher degree of positivity than other inhabitants who do not benefit from a tourism development ( lankford and howard, 1994; Jurowski, Uysal, and willimas, 1997; Sirakaya , Teye and Sonmez,2002 ). Lindberg and Johnson (1997) mentioned that people having higher economic impacts from tourism may have more positive attitudes. However Travis (1984) has stated that its not only an economic characteristics such as the opportunity for jobs creation or capital generation that needs to be considered by the host community. The socio-cultural and environmental aspects are also very important. For Choi and Sirakaya (2005), the most community should also have a better environment in term of infrastructures and improved amenities such as leisure and recreational activities. They describe tourism as consisting of various supports and any development in the tourism field should ensure the protection of the culture of host community, alongside the protection of the environment. In order to clarify the relationship between the impacts of tourism and residents attitudes toward tourism, several models have been developed. One of the most influential models is Doxeys Irridex model (1975) which suggests that residents attitudes toward tourism may pass through a series of stages from euphoria, through apathy and irritation. to antagonism, as perceived costs exceed the expected benefits. This model is supported by Long et al.s (1990) research results, which indicate residents attitudes, are initially favorable but become negative after reaching a threshold. To have a better comprehension about the relationship between the impacts of tourism and residents attitudes toward tourism, several models have been developed. One of the most dominant models is Doxeys Irridex model (1975) which suggests that residents attitudes toward tourism may pass through a series of stages from euphoria, through apathy and irritation. to antagonism, as perceived costs exceed the expected benefits. This model was supported by Long et al.s (1990) research results, which indicated that residents attitudes are initially favorable but become negative after reaching a threshold. The Irridex model indicates that residents attitudes toward tourism will change overtime. It suggests that residents attitudes and reactions toward tourism contain a sense of homogeneity (Mason et al. 2000). Conversely, this concept was challenged by some research findings that reported heterogeneous community responses and diverse residents attitudes simultaneously existing in a community ( Brougham et al. 1981,Rothman 1978). Critics about Doxey Irridex Model and Butler Tourism Area Life cycle According to Butler (1975) when he has developed a more complex model, he suggested that both positive and negative attitudes could be held by residents in a community simultaneously and be expressed via active and passive support or opposition. Furthermore this model is supported by Murphys (1983) research results, which reveal the distinct attitude differences among residents, public officials, and business owners in three English tourist centers. Despite that the model addresses the difficulty of residents attitudes toward tourism, researchers still lacked theories explaining relationships between residents attitudes and tourism impacts until Ap (1992) applied social exchange theory to tourism. According to the theory, exchange will start, only when there are irregular inaction forms. Ap (1992) suggests that residents evaluate tourism in terms of social exchange, that is, evaluate it in terms of expected benefits or costs obtained in return for the services they supply He also argued that when exchange of resources is high for the host actor in either the balanced or unbalanced exchange relation, tourism impacts are viewed positively, while tourism impacts are viewed negatively if exchange of resources is low. Social exchange theory has been examined as a theoretical framework by researchers to describe residents attitudes toward tourism impacts (Perdue et al. 1990, McGehee Andereck 2004). The Doxey irridex model gives a clear view of how host community attitude changes over a period of time. It mentions host community perceptions, reactions and attitudes in the direction of tourism (Manson et al.2000). This can be a conflicting principle because some research came to a conclusion that various host community attitudes and perceptions may exist in the community, (Brougham et al.1981, Rothman 1978). Akis, Peristanis Warner (1996) disapprove the Irridex Model and The Tourism Life Cycle and view it as too simple, because both models give a few hint of changing host community perceptions and attitudes over time. Other researchers like Lankford and Howard (1994, P.135) opposed against the model of Doxey(1975) because positive and negative factors that affect the perceptions and attitudes of host community are not given much consideration. As the tourism industry keeps on changing, this may be a reason why we must give this industry continuous support for its related development. Andereck vogt( 2000) stated that it is considered that optimistic attitudes towards tourism may entail the encouragement for further tourism development. If there is any delay in tourism project development can be due to frustration towards tourists. Mill and Morisson (1984) even mention that, an acceptance of tourism cannot be built unless the benefits of tourism are made relevant to the community. Attitudes and perceptions of host community at a destination is of utmost importance in the accomplishment of tourism development alongside the development of the industry at large also, (Hayword,1975), (Heenan, 1978), and Hiller (1976). There is a broad belief perception and attitudes of host community in the direction of tourism outcomes are apt to become essential planning and policy concern for flourishing development and expansion of existing and potential tourism programs, (Ap,1992). Host community attitudes and perception is very important as it will influence their behavior towards tourism, (Andriotis and Vaughan, 2003). Host community involvement and participation Community participation has become a common element in many development initiatives, such as community-based programmes, which assume participatory methods and has been promoted by development organizations, notably the World Bank, to address the inefficiency of highly centralized development approaches particularly in the developing world (Baral and Heinen, 2007). Today, many development initiatives solicit the participation of all concerned stakeholders, at the relevant level, not only for the sake of efficiency and equity of the programmes, leverage of donors and demands of local communities, but also for o for sustainability of these initiatives (Ribot, 2004). . Consequently, the real outcome for soliciting such community participation is to create and produce an enabling environment needed by these stakeholders, especially local communities who have been vulnerable to negative impacts of tourism attributed partly to the fact that many tourism resources occur in their areas, to have a real stake in development activities (Havel, 1996; Songorwa, 1999). This requires involving local communities in decision-making and strengthening their ability to act for themselves. One approach to achieve this is through investments in human capital, such as education and health, investments in social capital such as local-level institutions and participato ry processes, and support for community based development efforts planned and implemented from bottom up (Havel, 1996, p.145). However, given the fact that the central point underlying peoples participation may be the degree of power distribution, these efforts are less likely to succeed unless responsive institutions and the legal and policy framework that facilitate and support local participation are in place (Havel, 1996; Tosun, 2004; Wang and Wall, 2005).

Essay example --

Symbolism of the Lottery In Shirley Jackson’s short story, â€Å"The Lottery†, she emphasizes on tradition in a small town, which has been drastically lost throughout the years. The community holds on to tradition due to the fear of superstition of the harvesting of the crops. Symbolism is â€Å"the representation of something in symbolic form or the attribution of symbolic meaning or character to something† (Dictionary.com). The villagers show the unwillingness to challenge tradition and superstition. They might mumble about other villages that have done away with lotteries. Their traditional actions include having even the children of the condemned person throw stones; seem to ensure that this tradition of human sacrifice will continue into the foreseeable future. Shirley Jackson uses symbolism throughout the story with the black box, lottery itself and characters names to foreshadow the terrifying outcome of the lottery which is death. The first main symbol in the story is the black box. The black box symbolizes the darkness of ignorance that plagues the villagers of the community. They are reluctant to replace it even though it’s older than the oldest participating member of the lottery. Just as the community is unwilling to give up the ignorance of the old ways for the enlightenment of the new ways like some of the other communities have chosen to do. It also symbolizes the distraught tradition in the town and how it has changed over time. It is the center of the tradition because no matter how old and worn it gets, the villagers refuse to change it due to the tradition that it holds. The box has changed many of the villagers’s view of the lottery but no one can really remember how or why the tradition of the lottery began except to... ...in the story, the reasons for holding the lottery are long forgotten and the rituals connected to it. Other than the making of participant lists, the use of the old black box and the swearing in, have mostly fallen by the waste side. All that really remains is a rigid adherence to the ancient tradition of the town. The black box became the ultimate symbol of death, as it is the messenger that delivers the unfortunate winner’s prize, which is death. The momentum that came from the villagers’ extreme degree of self-interest further propels the storm of immoral and unethical actions. The terrible tradition was carried out once again. Instead of considering the effect that the tradition had on their fellow villager, they were grateful that the little black box had spared them their own lives. As far as they were concerned the sky was blue and the sun was still shining.

A History of Contention:Analyzing Parallels in the Rhetoric of the Religious Right :: Essays Papers

A History of Contention:Analyzing Parallels in the Rhetoric of the Religious Right One hundred and fifty-six years ago, in 1848, when the first Women’s Rights Convention was held in the quiet town of Seneca Falls, New York, the concept that women were entitled to fully enfranchised citizenship was a completely foreign concept. Ideas expressed and rights demanded at that convention, and at early feminist conventions organized throughout the next seventy years, were considered ridiculous. Suffrage rights, divorce rights, women’s property rights, and married women’s right to sign legal contracts, control income, or have legal guardianship of their children—or themselves, for that matter—were reacted to with indifference at best. Surprisingly, one of the most vocal opponents of women’s rights was the conservative Church, who argued that women’s place, according to Scripture, was in the domestic sphere; to intrude into the public sphere was to violate her natural role and endanger her mortal soul. However, religious conse rvatives’ defense of Biblical traditions did not end with women’s rights: if we look at the some of the most contentious social issues of the past and present, some interesting parallels exist between the terms used by fundamentalist Christians to resist women’s rights, abolition, abortion rights, and gay marriage. In each of these debates, the religious conservatives used Scriptural notions of what is â€Å"natural† to resist liberal social reform. The Religious Right and its devotees had been the primary protesters of women’s suffrage since the conception of the movement. Biblically, they argued, women’s roles have been established as subservient to man, second-class; their God-given role is to be dependent, weak, diminutive, and obedient. The Reverend J. G. Holland asserted that woman â€Å"was called into being for man's happiness and interest — his helpmeet — to wait and watch his movements, to second his endeavors, to fight the hard battle of life behind him.† Women were not to be trusted with important moral duties, due to the weakness inherent in their sex. For instance, through the story of Eve’s fall, Christianity has been founded on the doctrine that woman is weak and the source of human evil. According to the Church women were neither supposed to take such an active civil role as suffrage would promote, nor were they capable enough to partake in such a privileged and essentia l civic duty: what did—indeed what should—God-abiding women know about politics? It was on this religious basis that many women were actually opposed to women’s rights.

Accounting Assignment Week 5

16-1, 16-2, 16-3, 16-5 Exercise 16-1Identifying cash inflows and outflows Indicate which of the following items will result in cash inflows and which will result in cash outflows. The first one is shown as an example. Initial investment |Outflow | |Salvage values |Inflow | |Recovery of working capital |Inflow | |Incremental expenses |Outflow | |Working capital commitments |Outflow | |Costsavings |Inflow | |Incremental revenue |Inflow |Exercise 16-2Determining the present value of a lump-sum future cash receipt Stan Sweeney turned 20 years old today. His grandfather established a trust fund that will pay Mr. Sweeney $80,000 on his next birthday. However, Stan needs money today to start his college education. His father is willing to help and has agreed to give Stan the present value of the future cash inflow, assuming a 10 percent rate of return. Required A. Use a present value table to determine the amount of cash that Stan Sweeney’s father should give him.Using the Present Va lue of $1 table, The factor for 1 year at 10% rate of return is 0. 90909 The PV of $80,000 after year 1 is PV = 80,000 * PV factor PV = 80000 * 0. 90909 PV = $72,727. 20 Based of The Present Value, Stan Sweeney's father should give him $72,727. 20 B. ) Use an algebraic formula to prove that the present value of the trust fund (the amount of cash computed in Requirement a) is equal to its $80,000 future value. Investment + (0. 90909 x Investment) = $80,000 $72,727 + (0. 12 x $72,727. 20) =$80,000 $72,727 + $7,273 = $80,000 $80,000 = $80,000Exercise 16-3Determining the present value of a lump-sum future cash receipt Marsha Bittner expects to receive a $600,000 cash benefit when she retires five years from today. Ms. Bittner’s employer has offered an early retirement incentive by agreeing to pay her $360,000 today if she agrees to retire immediately. Ms. Bittner desires to earn a rate of return of 12 percent. Required A. Assuming that the retirement benefit is the only considera tion in making the retirement deci- sion, should Ms. Bittner accept her employer’s offer? Ms. Bittner should not accept the her employers offer.B. Identify the factors that cause the present value of the retirement benefit to be less than $600,000 Inflation is one factor that could affect the present value of the retirement benefit. Taxes is another factor that could affect the present value of the retirement benefit. Exercise 16-5Determining net present value Metro Shuttle Inc. is considering investing in two new vans that are expected to generate com- bined cash inflows of $28,000 per year. The vans’ combined purchase price is $91,000. The ex- pected life and salvage value of each are four years and $21,000, respectively.Metro Shuttle has an average cost of capital of 14 percent Required a. Calculate the net present value of the investment opportunity. |Present Value |FV X PRESENT VALUE |=  Ã‚   Present Value Equivalent  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   | |Pe riod 1 |28,000  Ã‚   X  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0. 877193  Ã‚  Ã‚  Ã‚   |$24,561 | |Period 2 |28,000  Ã‚   X  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     0. 769468  Ã‚  Ã‚  Ã‚   |21,545 | |Period 3 |28,000  Ã‚   X  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     0. 74972  Ã‚  Ã‚   |18,899 | |Period 4 |28,000  Ã‚   X  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     0. 592080  Ã‚  Ã‚  Ã‚   |16,578 | |   |TOTAL |$ 81,583 | b. Indicate whether the investment opportunity is expected to earn a return that is above or below the cost of capital and whether it should be accepted. The investment opportunity is anticipated to earn a return that is below the cost of capital. The investment should not be accepted.

Factors effecting Motivation Essay

* Job satisfaction: if workers get job satisfaction they will enjoy working which will mean high quality work is being produced. Workers will come early to work, they will have good attendance at work, workers will take pride in their work, workers will want to work overtime, and would want to help the business meet its objectives and goals. If employees do not get job satisfaction they will not be motivated at work and will become really lazy, will not put time and effort into the quality of the work, targets which are set will not be met because employees are not enjoying themselves. * Challenge: if you are in a monotonous environment you are in a day in day put routine where you have no motivation, you feel your work is not challenging enough. Therefore it is necessary for employees to have a challenging role within the work place. By having more challenges employees will set themselves targets, work harder more importantly they will feel the necessity to work to their best potential. * Rewards: if employees are given rewards it will motivate them to work more harder. Rewards may be shares for the business, profit related pay, performance related pay, introduce schemes such as employee of the year, company cars etc. * Money: money is one of the greatest factors for motivation, when pay rises are given employees tend to work much more harder. However apart from money there are factors that motivate employees such as social status, recognition, responsibility, opportunity for promotion etc. * Promotion/Career development: if employers offer employees chance to develop their career, it will be a great method of motivating employees, because they will want to work towards the companies goals and also will want to work up the organisational structure. * Training: Having training schemes within the business is another motivating factor. If employees feel that employers are spending time and effort on them they will feel appreciated and in return will work really hard during the training and will try there best to put the training skills in practise. THEORIES OF EMPLOYEE MOTIVATION AND BEHAVIOUR Abraham Maslow and ‘the hierarchy of needs’ Abraham Maslow (1908 – 1970) said that all motivation comes from meeting unsatisfied needs. He stated that there was a ranking of needs which must be achieved in the correct order – from the bottom to the top of a ‘pyramid’ (see diagram below) Basic physiological needs (e.g. food, water,)are at the bottom and self actualisation is at the top. The need †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Which is achieved by†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Self actualisation Personal growth and self fulfilment Esteem Recognition Achievement Status Social needs Affection/love/friendship Safety needs Security Freedom from pain and threats Physiological needs Food, water, air, rest, sex Abraham Maslows Hierarchy of needs was first formulated in 1943. Maslow suggested that human motivation was dependent on the desire to satisfy various levels of needs. Maslow saw these needs as being organised in a hierarchy as shown on the diagram. * Physiological needs: persons first concern is to be fed, clothed and house themselves and family to an acceptable standard. Insys provide this need to their employees as these basic needs are met by an adequate wage which allows the employees to have there physiological needs. * Safety and security: this includes things like job security, social security and protection from arbitrary actions of others for example superiors. Insys ensure employees are have job security, sick pay, pension schemes. If these securities are not met then they will move to jobs, which provide these securities. * Social needs: these needs include the feelings of belonging and affection. Once low level needs are met relationship with others seem of great importance, everyone wants to be expected in a team, and if these needs are not met individuals will want to move to a job which will welcome them, and will be nice to them. Insys believe in ensuring that social needs are met such as liasing with one another, this is done in team briefings (informal), internal memos, emails. This helps the all the individual to feel as part of a team. * Esteem needs: desire to self-respect and respecting others, employees need to be recognised. Employers should give respect, and employees should value the work employee’s produce. Also bonuses should be given to employees for their hard work. This is a part of praise. Insys invest in incentives and bonus schemes for commending employees on outstanding efforts. They believe the team should work together, respect one another and help each other to be successful. * Self-actualisation needs: this involves self-fulfilment and release of potential. There will be a need to release ones full potential. Work becomes truly satisfying only it enables the individuals to realise their full potential. Insys believe that it is really important to encourage employees to release their full potential as it will give the individual self-satisfaction and it’s a great asset to Insys to have multi skilled employees. Insys may not realise that the Maslow Hierarchical of needs relates to there company but when people like myself cross reference the theory and Insys itself you can link the theory to Insys as indicated above. Due to the current redundancy situation at Insys, it has been closely analysed that employees who had been employed there for over a number of years feel rather demotivated due to the situation. Referring back to Maslow’s theory Insys can closely relate to the situation of hierarchical needs. The remaining employees at Insys were at the top of the Maslows hierarchical of needs, i.e. they were content with their jobs, felt secure. Due to the redundancies taking place the employees have know travelled down the hierarchy of needs feeling low self esteem and they have no sense of stability within there jobs. DOUGLAS McGREGOR THEORY X AND THEORY Y McGregor believed that manager’s basic beliefs have a dominant influence on the way that organisations are run. Mangers assumptions about the behaviour of people are central to this. McGregor argues that these assumptions fall into two broad categories – theory X and theory Y. these findings were detailed in ‘The human side of enterprise’, first published in 1960. Theory X and theory Y describe two views of people at work and may be used to describe two opposing management styles. Mc Gregor formulated two theories: X and Y, which makes a number of assumption: Theory X is summarised as follows: The traditional view of direction and control * The average human being has a dislike of work and they avoid there work * Due to the basic dislike of work, most people must be coerced, controlled, directed, threatened with punishment to get them to put forth-adequate effort towards the achievement of organisational objectives. * Most humans prefer to be directed they wish to avoid responsibility, and have little ambition and overall want security. A theory X management style therefore requires close, form supervision with clearly specified tasks and the threat of punishment or the promise of greater pay as motivating factors. A manager working under these assumptions will employ autocratic controls, which can invariably lead to mistrust and resentment from those they manage. In contrast, ‘people centred’ employers who subscribe to the alternative Theory Y assume their employees: * Like working and seek responsibility * Do care about the objectives of their organisation * Like to be fully employed and developed to their full potential * Like variety in work and are motivated by interesting tasks * Are not motivated simply by money or threats These categorise are too broad and too extreme to be entirely useful in human resource planning and management. The workforce is an organisation, it may contain different employees who conform to both theories, or display muted elements of both. The same employees may also move between these categories over time as their working environment, expectations, and attitudes change. SUMMARY OF THEROY X AND Y X Y In a realistic workplace it is very difficult to get staff which fit in theory Y. and there are individuals who do fit into theory X. Insys encourages and aims to get employees from theory X and works towards theory Y. this is done via performance reviews (Appraisals). FREDERICK HERZBERG – The hygiene motivational theory The hygiene motivation or ‘two factor’ theory resulted from research with two hundred Pittsburgh engineers and accountants. These people were asked what pleases and displeases them about their jobs. From their reponses, Herzberg concluded that man has two sets of needs: * Lowers level needs as an animal to avoid pain and deprivation * Higher level needs as a human being to grow psychologically Some factors on the work place meet the first set of needs but not the second and vice verser. The first group of factors he called ‘hygiene factors’ and the second ‘motivators’. Fredrick Herzberg developed his ideas in 1966. From his research he listed those factors which improve job satisfaction and those which, if improved or handled correctly, would reduce or at least prevent job dissatisfaction. Herzberg said that certain elements in a job motivate people to work harder. He called these elements SATISFIERS. They include: * Achievement * Recognition * Responsibility * Advancement * Personnel growth * And the actual work itself Other elements do not motivate people to work harder. These are called HYGIENE FACTORS. They include: * Pay and conditions * Status in the organisation * Job security * Benefits (pensions, company cars etc) * Relationships with fellow employees * The quality of the organisations managers Herzberg’s key point was that hygiene factors do not motivate but if they are not very good then the satisfiers will not motivate either. For example: ‘even if a job is interesting and gives a person a substantial sense of achievement it will not motivate them properly if they are not earning enough money to live in a reasonable house and cannot feed themselves and their family properly. Obviously all individuals differ. The personnel administrator at Insys was interviewed, her views on the theory were: ‘pay is not the only motivating factor, there are other aspects to consider such as experience of different jobs, gaining new skills and achievement. However views can differ some employee’s priority may be the pay, you will never get all members of the team thinking in the same manor. FREDERICK WINSLOW TAYLOR – FATHER OF SCIENTIFIC MANAGEMENT Taylor (1856 – 1915) worked as a factory superintendent in a locomotive axle factory in the USA. From his studies of how people worked making axles he concluded that: > Employees got jobs there because they were friends or relatives of the managers, not because they were any good at the job > Employees did not work hard because they thought it would throw some of their friends out of work > Employers paid employees as little as they could get away with > Employees got very few instructions on how to do their jobs so they did them badly. The amount produced and the quality of output was often poor. Taylor said that the following ideas would improve matters: * Only money would motivate employees to work hard – therefore they should be paid on a piecework system, i.e. each item made would earn the certain amount of money – this would encourage hard work. * Properly trained managers should run organisations and supervise employees effectively with firm but fair disciplinary methods * Employees must be properly trained, through what he called ‘scientific management’ to do specific tasks efficiently – this was the beginning of what we today call Organisations and Methods Study or Work Study * Employees should be properly selected through tests and interviews to make sure they are right for the job; Taylor was one of the first people to see the need to do this * Employees, if motivated by good pay, would work efficiently without questioning what they were required to do. Many organisations still operate Taylorism, even in rich countries, but there has long been a recognition that employees want more from their jobs than job security and good pay. Other writers have developed more complex theories about what motivates people at work – as I have explained a few of them above. Insys and other organisations do have a linkage with the motivational theories I have explained above. However they do not use all the parts of the theories. Some theories do not even apply to the organisation such as Insys. Such as Frederick Taylor’s view of motivational theory does not apply to Insys itself as shown above that employees want more from their jobs than job security and good pay. Some other motivational theories Expectancy theory This theory states that an employee will only be motivated to work harder if they believe that it will lead to a reward, which they feel is worth having. The key point is that the reward does not match the employee needs it will not motivate them very well. Equity theory This means that people are better motivated if they feel they are fairly treated by their bosses and on par with other employees. Goal Theory Setting employees specific goals motivates them more effectively. If the goals are achieved they get more money or promotion. Reactance Theory This means that people are motivated by what they think they have achieved. For example, where pay is tied to employee’s performance it motivates them to work harder. Their achievement has been rewarded.

Stefan’s Diaries: Bloodlust Epilogue

Once I stopped drinking human blood, I became even better at hearing a heartbeat, knowing in an instant, from the speed of a pulse, whether a human was sad or annoyed or in love. Not that I was around humans very much. After I left New Orleans, I truly was a creature of the night, sleeping during the day and venturing into the outside world only when humans were safe in their beds, fast asleep. But occasionally I'd hear a quickening heartbeat and know that someone was climbing from a window or sneaking out a door to meet a lover, stealing a few moments of intimacy. That was the hardest sound to hear. Whenever I did hear it, I was reminded of Callie, of her fluttering heart and quick smile. Of how alive she was, and how she was not afraid to be in love with me despite my true nature. Now, when I think of our plan to escape, I can't help but laugh bitterly at myself for ever thinking it could have been a possibility. It had been the same foolish mistake I'd made when I'd fallen in love with Katherine, believing that humans and vampires could love each other, that our differences were just a minor detail that could be easily solved. But I wouldn't fall into that trap a third time. Whenever vampires and humans dared to love each other, death and destruction were sure to follow. And I had enough blood on my hands to last an eternity. I would never know the extent of the harm Damon was causing in the world. Sometimes I'd see a newspaper article or hear snatches of conversation about a mysterious death, and my mind would instantly jump to my brother. I'd listen for him, too, always waiting to hear him call â€Å"Brother† in his exaggerated drawl. But mostly I listened to myself. The longer I subsisted on animal blood, killing the odd squirrel or fox in a forest, the more my Power ebbed, until it was simply a faded thrum in the background of my being. Without Power, I lost the electric sense of feeling alive, but the guilt I would carry for the rest of my existence had dulled around the edges. It was a trade-off, one of many I'd learned to make, and one of many more I'd have to make in the eternity that stretched in front of me. So I made the vow to always keep moving, to never stay in one place too long or grow too close to anyone. That is the only way I'll do no harm. Because God help us all if I ever fall in love with another human

Guerrilla marketing and advertising Dissertation

Guerrilla marketing and advertising - Dissertation Example erception of GM 4.2.3 Impact of GM on Consumers’ Intention to purchase 4.3.4 Impact of GM on Consumers’ Purchase Behaviour 4.3 Findings from the Interview of the Advertising Experts 4.3.1 Reasons for Using GM strategies 4.3.2 Some Examples of Successful GM Strategies 4.3.3 Success of GM for different types of Products 4.3.4 Strategies and Tactics that for Viral Marketing 4.3.5 Challenges of Using GM/VM 4.3.6 Advantages of Using GM/VM 4.3.7 Future Role and Trend for GM Chapter 5: Conclusions and Recommendations 5.1 Summary of Research Findings and Conclusions 5.2 Research Limitations and Scope for Future Research. List of Tables and Figures Table 1: Reasons for Using GM strategies Figure A: Diagrammatic Representation of the Research Methodology Figure 1: Customers’ Awareness of GM Figure 2: Consumers’ Perception of GM as Aggressive Figure 3: Consumers’ Perception of GM as Aggressive Figure 4: Consumers’ Perception of GM as Creating Insights a bout Their Needs Figure 5: Consumers’ Perception of GM as Creating Awareness about New Products Figure 6: GM as Creating Awareness of Non-Advertised Products Figure 7: GM as creating more choices for customers Figure 8: Impact of GM on Consumers’ Intention to purchase Figure 9: Impact of GM on Consumers’ Purchase Behaviour List of Appendices Appendix A: Survey Research Questionnaire Appendix B: Interview Research Questionnaire References Chapter 1: Introduction 1.1 Research Background and Overview While a large amount of literature exists on the various advantages of Guerrilla marketing and also on the strategies and tactics related to this type of marketing, there has been little research on gauging the impact it has. Organizations indulge in viral marketing strategies with the objective of creating awareness for... This essay "Guerrilla marketing and advertising" outlines and analyzes the effect of the GM and its perception by the customers and the problems and opportunities that advertisers have with GM strategies. Guerilla marketing It is non-conventional as it does not confine itself to the regular media or channels of advertising and it uses content strategies that may be more creative or even bizarre. Guerrilla marketing, as it name indicates, largely draws parallels from the Guerrilla warfare strategies. In the case of Guerrilla warfare, the means of war are not straightforward and people do not fight by rules of conventional warfare. The element of surprise is used heavily to conduct short but highly forceful attacks on the opponents. In the same way, Guerrilla marketing follows the concept of surprise and taking the customer unguarded, and projecting the advertised content or message in a targeted manner when the customer least expects it or is least prepared to steal himself or herself against the impact (Tufel, 2004). The logic behind using the surprise element is that most customers being exposed to innumerous advertising messages throughout their day – through TV, the Internet, billboards, newspapers, pamphlets, in shop point of purchase displays etc. – are mostly able to immune themselves against these messages (Susca et al, 2008). There is too much clutter of advertising messages and customers can tune themselves out of the picture when plagued by a huge amount of information that impinges on their senses.

Critical Review Assignment Example | Topics and Well Written Essays - 750 words

Critical Review - Assignment Example This method is accepted by both governmental and social organizations to meet the needs of the people so that groups of different linguistic range have the same chance to partake in their government and to get services from their government. Language planning preferences usually endeavor to convene these requirements by sinking linguistic variety, where a distinct language is acknowledged as a national language and a single language is affirmed ‘standard’ to encourage linguistic unity in a nation where different languages exist (David, 1988). Considering that languages are organic and active, similar to the societies that give birth to them, it is natural that they contribute to the destiny of the societies of which they form a part. A social order that is healthy with the resources to grow economically, socially, and culturally as well gives rise to a growing language, the same as is obvious in the spread of English and the supremacy of the United States in the worldwide financial system and world dealings. Several people feature the spread of English to a continued existence of most suitable, a normal and accepted course of development. They dispute that contact linking two cultures typically cause the subordination and at times destruction of the weaker culture and their language. Why should one be concerned about that? In an expressive reply, Diamond (1993) says that all must have concern regarding the destiny of languages because of the relation linking language and culture. He explains that when a language is lost, much more than the sounds and structure of that language are gone. Every language is inextricably attached with an exceptional outlook of the world, context, and literature, despite the literature is written or not. He further states that a language is the culmination of thousands of years of a people’s knowledge and wisdom. Also, it is the medium that spread and be responsible for that